
I received this remarkable leaked document in my inbox and thought I should air it out. The only trouble is that these ideas are TOO good. If Jeffrey Deitch followed these step-by-step, he'd win the love and respect of the entire universe. Though a more moderate solution might be to promote Ms. Glueck to that newly restored Chief Curator position.
6 August 2012
TO: Jeffrey Deitch, MOCA director
FR: Samantha Glueck, MOCA curatorial intern
Re: Ideas for future exhibitions
Dear Mr. Deitch:
You may not know me, but I’m the summer curatorial intern. I’m a huge fan of yours, and of course of MOCA. I must say, however, that I would have had to be on Mars to not be aware of your recent…troubles. (Even the café is offering a new drink to staff members -- a MOCA Flappé.) Of course I read all of the news reports – of you forcing the esteemed curator Paul Schimmel out, then saying he had resigned, and ‘honoring’ him by naming that loft space at the Geffen after him. Well, that was nice, but then all of those nasty stories in the newspapers. Boooo! And cranky old Charles Young with his leaked email to Eli Broad -- what a sneak! As for the artists who resigned from the board, all I can say is, di-no-saurs: Krugerraptor, Edyrranus, Cathyopus, Baldessaurus Rex!
I have been feeling so sorry for you, Mr. Deitch. Of course, I felt a little less sorry when I read that you make $650k a year. Really?! I make, like, $650a. In any case, I hope it works out that you can stay at MOCA, and continue doing a great job. I hope you don’t find this impertinent of me, but maybe because of my age, and super-big interest in pop culture, I think we have a lot in common. Well, not age, of course – I’m like, still young.
But I think we can agree that what MOCA really needs are a few killer shows that hit all the notes, exhibitions that are relevant to today and the younger, hipper audience we want, yet steeped in scholarship. Well, maybe not steeped. Dipped. Like The Dark Knight Rises, only art.
No, the movie title is not a veiled reference to Paul Schimmel, haha. Anyway, I hope you like my ideas:
The Female Gaze: An ongoing series with Marina AbramovicI know, I know, my friend Jason told me she always makes him think of that character in Sartre’s The Age of Reason, who says, “When I look at her, I understand Sadism.” But Abramovic is also a buzz magnet, and all she really needs is a couple of chairs, right? Hello balanced budget!
What Is…A Readymade??? Trivia and Categorization in Art HistoryGuest curator/host: Alex Trebec. Jeopardy broadcasts from MOCA for the run of the show. Special competitions between the art schools, gallerists, curators, museum directors. Cue weird electronic swoosh and music: “From the Museum of Contemporary Art in Los Angeles, this…is…Jeop-ardy! Now entering the studio are today’s contestants: Originally from Bergisch Gladbach, Germany, a curator, Klaus Biesenbach. Originally from Los Angeles, California, a gallerist, Larry Gagosian. And originally from New York, New York, our returning champion, Jeffrey Deitch, whose total winnings of $34,000 is nearly as much as MOCA’s endowment.” Just kidding about that last part!
The Girl With the IKEA Tattoo: Swedish Romanticism from Gustav the Great to Spotify
Literature, music, fashion, furniture – and a dash of history. Anyone who thinks the sponsorship possibilities -- IKEA, H&M, Soundcloud and yes, Spotify -- have something to do with this is a very shallow person. ;) Raves with Euro DJs, interactive electronica kiosks, runway shows, panels on detective fiction and a few old Anders Zorn paintings thrown in. ABBA performance? (Are they, like, still alive?) Could we get IKEA to donate 20,000 of those little meatballs for the opening? With lingonberries? Please?